TRD is proud to announce that they´ve teamed up with one of Norway´s leading energy companies in the hunt for new platforms of growth in the energy sector. The project will be launced in the fall 2009.
TRD is working with the Norwegian rail company, NSB on designing strategies for the future of mass transit.
We´ve been studying the user´s needs for travelling focusing primarly on the services and products they need for environmental friendly transportation.
The results were used as a trigger when facilitating a strategy lab with 200 leaders from NSB.
TRD is working with the the MOMEK Group with a project on brand innovation. The objective is to create a living strategy for a disruptive company within the fields of mechanical engineering. Our challenge is designing, anchoring and implementing the new brand strategy for our friends in the north.
TRD is happy to work on the IdeCultCity project again. This time creating the content for the creative entrepreneur´s guide to sustainable growth. A project aimed at helping start ups within the creative industries in Mid-Norway.
TRD will also do a set of in-depth inteviews with successful creative businesses looking for the best practise shaping the next practise.
Check also Monocle´s latest issue with a couple case stories from our small but proud city.
Thank you, Anne Kirah for your nice piece of personal reflections.
In times of recession, managers tend to do all the wrong things. Doing more of the same that brought us in to these conditions. Doing the same as competitors - cutting off their own legs by cutting back on they´re most valuable assets. Their employees.
Innovative managers look for other and stronger legs to stand on. Breakthroughs.
In times of recession, it´s important to ask yourself, whose crisis is it, really?
We in TRD strongly believe that it´s in these times one really has to challenge business as usual and start doing things differently. Maybe it´s not as radical as this little video from our friends in Spain suggest, but nevertheless they have a point. Enjoy